Some websites really have a tough time getting ranked well on Google / Yahoo / MSN, most of the time its because they are not specific in choosing what keywords they want to be number one for, and then optimizing their site and pages accordingly. Well thats the way I see it anyway.
From my experience, I feel each page on a site can and should be optimized for a specific and different target key-phrase, in order to cover a wide range of related key words and phrases. A big mistake that people tend to make is that they concentrate on only optimizing their home page, and also try to cover ever conceivable keyword combination. Unfortunately the website usually then has a problem ranking well for any of the keywords, and doesn’t get much search engine traffic. [Read more…]