Why your website might never be first on google msn or yahoo

Some websites really have a tough time getting ranked well on Google / Yahoo / MSN, most of the time its because they are not specific in choosing what keywords they want to be number one for, and then optimizing their site and pages accordingly. Well thats the way I see it anyway.

From my experience, I feel each page on a site can and should be optimized for a specific and different target key-phrase, in order to cover a wide range of related key words and phrases. A big mistake that people tend to make is that they concentrate on only optimizing their home page, and also try to cover ever conceivable keyword combination. Unfortunately the website usually then has a problem ranking well for any of the keywords, and doesn’t get much search engine traffic. [Read more…]

Survival of the fittest website

If you had to take a look at the top website listings in Google, Yahoo and MSN, on average its the ‘fittest’ that appear at the top. When someone refers to fitness you normally think of gym, regular exercise, health food, well toned bodies, etc. Having a well toned body and being fit normally involves time, energy and a lot of hard work, and the same is with a good ranking website. The problem with a large percentage of people who want a better body, as well as with website owners, is that everyone wants a quick fix. Everyone wants the end result yesterday already, with the least amount of work, at little or no expense, and they want it to last forever! Well thats not likely to happen anytime soon! [Read more…]

Dont submit your site to thousands of search engines

Most of our clients are SMME, we deal directly with the owners of the company, and get to know them on a personal level. Unfortunately, every time I talk to clients about website maketing, they all ask about getting listed on so called ‘thousands’ of search engines. It seems that almost all of them have at some point in time received some spam email promising their site on thousands of search engines within 24 hours or a similar type offer. Worse still are the ones who have been ‘educated’ by friends and / or family, who think they know what they are talking about. Most of these guys have all been brainwashed by people and companies wanting to make a quick buck. [Read more…]