backlink pagerank and analysis tools

Most SEO’s would agree that having loads of links pointing to your website is going to help with your rankings in search engine results. Loads of websites have link exchange pages with the sole purpose of building inbound links or what some call backlinks.

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Super Easy Free website and instructions for making money online

Hey guys,

I have been trying to make a bit of money online for a while now, and am thrilled with this new website that allows you to instantly install a blog, ready for monetization, and has over 1000 templates to choose from!

This is a dream come true for people who dont have much experience with earning money online.

I thought I would share the info, obviously if you are a Pro, then you may prefer to do things the way you know how, but for newbies, this makes it so unbelievably easy to setup a website and start earning immediately, dont forget its free too! [Read more…]

Free $100 PPC targeted Facebook advertising from VISA

Normally I hate all these invitations to applications that I get sent on, but this morning I was surprised to see a cool application, that can be used to grow your business, and the bonus is that they actually give you $100 free advertising credit for you business on Facebook.

There is NO obligation to buy anything, put down a deposit, or anything, its great!

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How to update multiple social networking profiles in one easy step

Hey guys,

I have discovered a great little site called, its really cool for updating many of your social networks with one posting!

Check out the website, it is still in Beta phase, if you need to sign in with a Beta code, you can use “landofping” as your code, which will allow you to complete the signup process. [Read more…]

Survival of the fittest website

If you had to take a look at the top website listings in Google, Yahoo and MSN, on average its the ‘fittest’ that appear at the top. When someone refers to fitness you normally think of gym, regular exercise, health food, well toned bodies, etc. Having a well toned body and being fit normally involves time, energy and a lot of hard work, and the same is with a good ranking website. The problem with a large percentage of people who want a better body, as well as with website owners, is that everyone wants a quick fix. Everyone wants the end result yesterday already, with the least amount of work, at little or no expense, and they want it to last forever! Well thats not likely to happen anytime soon! [Read more…]

MyBlogLog for networking and blog traffic

MyBlogLog is a really nice site, and pretty useful when you have a blog. On your profile page you can list the addresses of your profile pages on other social networking websites such as and, as well as some personal information, birth date, location in the world, etc. Your profile page will also display the avatars of recent viewers of your profile on MyBlogLog , any messages they have sent you, and also list members who are fans of your blog/s. If you have correctly installed your widget to your blog, your profile will also display recent MyBlogLog members who visited your website. By selling yourself effectively in your profile, members may be inspired to visit your blog, become a fan, leave a message, add you as a contact, or join your community, depending of course on what they read about you in your profile. [Read more…]

Harness the power of Google Alerts for web marketing

Google alerts is a great service from Google that can be used in a variety of ways to promote your own website.

What actually happens with google alerts, is that you input a key phrase that you are interested in, every time google finds new web pages relating to that phrase, you get an email, with the address of the websites. Simply put, Its an email alert that google has found another page related to your key phrase that you chose in the google alerts control panel. [Read more…]

Dont submit your site to thousands of search engines

Most of our clients are SMME, we deal directly with the owners of the company, and get to know them on a personal level. Unfortunately, every time I talk to clients about website maketing, they all ask about getting listed on so called ‘thousands’ of search engines. It seems that almost all of them have at some point in time received some spam email promising their site on thousands of search engines within 24 hours or a similar type offer. Worse still are the ones who have been ‘educated’ by friends and / or family, who think they know what they are talking about. Most of these guys have all been brainwashed by people and companies wanting to make a quick buck. [Read more…]

What does Google want from a website

To cut a long story short, google wants killer content.

There is no magic way to instantly get to number 1 on Google’s regular results overnight, using a highly competitive or popular key phrase for any length of time. Let me explain why I think this, I may be wrong, but this is how I understand it, and I am open to correction.

Google, Yahoo, MSN and other good Search Engines all have a top secret formula that they use to calculate the results for search topics. That formula is constantly being improved upon, changing results from time to time, and differs from engine to engine, as they all try to be better than the other. All these big search engines have one thing in common, they want to deliver RELEVANT RESULTS to your search term. The all compete against each other to deliver the most relevant results, so sometimes you get similar results across all the big search engines, but similarly you can and do very often get completely different ones.

All these search engines pay your site a visit every so often, to check for changes. If you have a high page rank, they like to come back more often than if you dont, but generally they visit around once a month or so. Every time a spider comes to ‘check’ your site, it is re-evaluated against the current formula the search engine is using. This is when your site will either move up or down in the search results against your competition websites. The interesting thing to note, is that while this is happening to your site, its also happening to your competition’s websites, but not necessarily at the same time. Each search engine doesnt visit everyones sites at exactly the same time, or at the same frequency, so while your site may move down two places today for a specific search term, your main opposition site might move down five places for the same term tomorrow. If you can imagine a magician shuffling a deck of cards, and each card representing the top sites in the results of a search engine, you will realize that your site and your competition’s websites all move up and down on a constant basis.

Search engines are clever! Remember that! Their mission is to deliver the most relevant results at that specific time. These results are influenced by the formula the engine uses, and some, like Google, are a bit too clever, the formula is dynamic, and changes from person to person. If I search for a specific term on, I will get relevant results according to what google thinks I want to find. These results could be completely different from the results for exactly the same search term on, but from a user sitting in Germany, the UK, or the USA. With this in mind, you have to then conclude, that all your checking and optimizing etc is more than likely for your own local search results. If your website is targeting the search results of web surfers in a foreign country, you have to rank high on their results, and not necissarily on the same results locally. So not only do you have to ask yourself “who is your target audience”, but “where is your target audience” too. Now you can understand why many websites offer their visitors a choice of language to view the site in. This is one way of targeting the same audience, possibly in a different county, or using a different language, effectively increasing the web footprint of the website. You can understand then that its quite possible that the german version of a website, will more than likely rank better in, than the english version of the same site. Now think about where your site lists in as opposed to, or!

So if the formula for search results is extremely complex, and delivers ever changing results for the same search terms, influenced by many elements such as ip address and location, links, domain age, and search trends, to name a few, you will understand why it is not easy to get to position 1 all that easily, UNLESS, your site is the most relevant for that search term.

This brings you right back to the basics of website building, information. What information is on your website? Is your website an authority on its content? Old school marketing always asked “who is your target audience”, many people have forgotten this when building their websites, but this, combined with relevant information is key to having a website, and having a website that WORKS. If your site offers original, relevant information specific to your target market’s search phrases, then you are half way there. Just don’t forget about your competition’s website, if you think they are not all sitting around trying to figure out how to beat your site in search engine rankings, you are sorely mistaken!

I think if you want to get ranked well, you need to really deliver when it comes to your content, target market and your target key phrases you want to be found for. If your site can pass all the ‘checks’ needed, to be ranked at the top of search results, then you have done well. One thing almost every site that ranks high on google has is GREAT CONTENT, have that on your site, and you WILL do well. Dont forget to put yourself into the shoes of your web visitor, be objective and take a hard look at your site, ask yourself a few questions like:

  • would you as a customer be satisfied with the information on your site?
  • Would you come back to the site for more?
  • Is it good enough that you want to refer it to a friend?
  • Is it that informative that you would want to bookmark it?

Once your site has killer content, and you can begin to market your site online, to boost your google rankings.

DIY Website optimization

Search Engine Optimisation seems to be a term thrown around quite a bit these days. But what exactly is it, and how can you optimize your own website? Read on people, here are some of the points that you need to address on your site. In this post I have used one of my sites as an example, I hope to complete a extreme revamp on this site shortly.

DIY Website optimization

Meta Tags

For some people, this is the beginning and the end of SEO. As far as they are concerned, as long as they have a META keywords and description, they are set, and the page is ‘optimised’ – Wrong! Firstly, META tags are not as important as some people think, google for instance doesnt really do much with them other than acknowledge their existence. Engines like Yahoo on the other hand, as well as some META search engines will put much more importance on them.

Personally I still use them so that I cover all the bases, but there is a correct and an incorrect way to use them. Firstly, always have keywords and a description that is applicable to the content on that specific page. Each page on your site must have its own set of different keywords as well as description and dont forget the title tag either.

Now there is something that you have to remember, search engines are extrememly clever animals, and if you want to rank high, you need to make sure your site is relevant for the search term. Think about it, how long do you think people would use google if all the top results were websites that had nothing to do with the search term? Google and other search engine’s bread and butter, relies on being able to deliver relevant results to the customer. With this in mind, DONT think you can trick your way into the top ten. Rather do it right first time, and target a couple of specific phrases you would like to rank high for. Why only a couple, well, you want your page to have relevant content, if you target more phrases, its cant really be very relevant for all of them at the same time. Why phrases you ask, because then you are targetting a specific search term. Chances are, if someone is searching for exactly that specific term, you want them for a customer. Single keywords could help, but think how broad they are. Potentially you are now trying to fight for position with thousands more websites around the web. Essentially its like niche marketing for your business, you are targetting a niche group of web surfers out there, who want sites about that specific term. Thats targeted traffic, thats what you want coming to your site. The conversion from visitor to customer is way higher if the traffic is more targetted in the first place.

I have used my hosting website as an example below. I was targeting the keyphrases “linux website hosting” as the main key phrase I wanted to use to bring in traffic. This phrase has worked very well for me here on Please note that I cant put the tag names in properly on this blog because I get errors, so I have substituted the < and > tags for { and }

{title}Linux website hosting – fast, reliable, affordable linux web hosting{/title}
{meta name=”keywords” content=”linux website hosting, linux web host, hosting, web hosting, website hosting, affordable, cheap, fast, reliable, web, host, website, website host, linux hosting, linux, reliable website host, free domain, business, email” /}
{meta name=”description” content=”Linux website hosting specialisits providing affordable, reliable, fast and feature rich linux website hosting. ” /}
{meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ /}
{META name=”verify-v1″ content=”03v8mbl1JZd7vD+fttVw5MrT3oj+UZqYZDYI/HlGZpU=” /}
{meta name=”robots” content=”index, follow, all” /}
{meta name=”language” content=”en” /}
{meta name=”rating” content=”GENERAL” /}
{meta name=”distribution” content=”GLOBAL” /}
{meta name=”revisit-after” content=”7 Days” /}
{meta name=”author” content=”Francois Harris –”
{meta http-equiv=”reply-to” content=”” /}

The title tag of your website is extremely important and hold quite a bit of clout with the search engines, so dont waste this prime space for your domain name or business name, rather use it to target the keyphrase you want to be found for. In the title tag for your website, try to put your primary keyphrase in the beginning, followed by a few relevant words to make the whole thing make sense. Notice how I put the primary keyphrase in the beginning and the end of the title tag.

{title}Linux website hosting – fast, reliable, affordable linux web hosting{/title}

Take your primary and seconday key phrases, and use them first and second in your keywords meta tag, separated by a comma. Following them, a few extra relevant keywords to the site, and again your area or city name if you are targeting that traffic. Dont go mental on the keywords!!! There is a theory that the more keywords you have, then the less importance there is for all of them, as the relevance is spread between all of them, using less apparently gives the ones you do use more ‘power’, not sure on this but hey,its not gonna hurt. You also dont want the search engines to think you are spamming them with loads of keywords either. Keep it to about 15 or 20 keywords in total to be safe, and dont repeat keywords. One other thing, is that every one of the keywords I have used, IS actually in the text on that page, giving each one of the keywords more relevance.

{meta name=”keywords” content=”linux website hosting, linux web host, hosting, web hosting, website hosting, affordable, cheap, fast, reliable, web, host, website, website host, linux hosting, linux, reliable website host, free domain, business, email” /}

Try to put your primary and secondary key phrases right in the beginning of your description, while still making sure it makes sense to read. Try if possible to strategically place some of your other keywords into the description too, but dont make it too long either. Keep it short and sweet, while using your main key phrases, and you should be fine. In the example below, I again used my primary phrase twice, once in the beginning, and once in the end of the description.

{meta name=”description” content=”Linux website hosting specialisits providing affordable, reliable, fast and feature rich linux website hosting. ” /}

There are a couple of other meta tags that can be put into the code now, and they are as follows:

{meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″ /} A good website editor like dreamweaver will do this one for you
{META name=”verify-v1″ content=”03v8mbl1JZd7vD+fttVw5MrT3oj+UZqYZDYI/HlGZpU=” /} – My google webmaster tools varification number
{meta name=”robots” content=”index, follow, all” /} – This tells the search engine spiders to follow all the links on the website
{meta name=”language” content=”en” /} – Its an english website
{meta name=”rating” content=”GENERAL” /} – with a general rating
{meta name=”distribution” content=”GLOBAL” /} – Has global distribution
{meta name=”revisit-after” content=”7 Days” /} – Please come back and check for changes every 7 days!
{meta name=”author” content=”Francois Harris –” /} I am the author
{meta http-equiv=”reply-to” content=”” /}

Now for your website content! I assume you have a decent amount of information on your page, at least 300 words worth. Now is where you make use of some of the other html tags to target your primary keyphrase.

Lets start with the heading of the page. Use the {h1} tag to create your heading. This tag is the biggest size of the standard html header tags, and holds the most weight of all of them. Put your primary keyphrase into here, this should be easy and make sense as the page text and the primary keyphrase are relevant to each other.

Next start your website text, be sure to put your primary keyphrase somewhere in the first paragraph, make it bold too, to give it some more prominence. Carry on with the rest of your web page text, without going mad on your primary phrase. You dont want search engines to think you are ‘page stuffing’ the keyword.

If you have any images that you use in the page text, make sure to put the ALT tag onto the image, with the description of the image, which could include your primary keyphrase again. EG:

{img src=”images/pic01.gif” alt=”Small business Linux Website hosting” width=”600″ height=”93″ border=”0″ /}
Notice how I try to make all the places where the keyphase is placed, as natural looking as possible.

Finish off the page, by placing your primary phrase in the last paragraph, and this time make it italics to emphasise it.

Remember, if you get the traffic, your information on your page needs to be able to convert a visitor into a customer. So really think about what you are going to put onto your page. Do research, look what your competition is saying, but most of all make it relevant.

Your page has now gone through its first phase of optimization. Something to remember is that the more text you have on the page, the less relevance or prominence your primary keyphrase might have. So if you have loads of writing, strategically place your keyphrase into the text a few times where it can fit without sounding stupid. You can now upload your page, and wait for it to get indexed. I personally dont believe in submiting your site directly to Google, it should get found by itself fairly quickly, if you use any of the strategies listed below.

An important note: SEO is only one piece in the puzzle to getting ranked high and getting loads of traffic to your site. If you are targeting a niche keyphrase where there is not much competition, you could rank high very quickly. Most sitest though would have to move onto the next phase of marketing, while constantly monitoring the traffic statistics and SERPS for the specific page.

Other marketing strategies to use to while monitoring your page are:

Add your website to google analytics and webmaster tools
Submit a sitemap of your site to google
Submit your site to website directories, especially DMOZ
Social networking websites are great to promote your site
3 way link exchanges with sites of a similar target market or website genre. (three way links: Site A links to B which links to C which links to A) Much more powerful than a recipricol link exchange.
Newsletter publishing, a great way to promote your website.
Signatures in email and forum posts, a nice way to leave your mark wherever you give your input
Hardcopy marketing – business cards, posters, flyers, adverts etc with your web details. People still tend to keep business cards etc on desks, fridges, notice boards and more around the world

Make sure to do this for all your pages, as each page will have different information, and can target a different key phrase. If you have 10 pages, each optimized and targeting a specific phrase, you effectively have 10 great avenues to get to your site from search engines alone.