Beware instant Google

I am sure you have had a million spam emails promising instant page 1 rankings on Google, they never seem to give up, and I am sure many people fall for these scam artists daily.

One interesting company I have encountered even calls you  by telephone to persuade you to take their Instant Google plan for a fixed monthly fee, which sounds amazing.  I had the displeasure of talking to one of their very pushy agents with a UK accent, who tried to strong arm me into taking their ‘plan’ (which sounded really dodgy), I decided to play along to find out how they operate…. [Read more…]

How to get a #googlewaveinvite

I was surprised to see so many blogs, websites and tweets about people desperately looking for Google wave invites. Getting a Google Wave account is almost starting to be some sort of status symbol for internet users. [Read more…]

facebook usernames for seo

Today (Starting at 12:01 a.m. EDT on Saturday, June 13) Facebook usernames became active. What this means, is that if you want to give out the address to your profile page to someone, you can now give them an easy to remember name, rather than the old profile ID.

You only get to choose your username once, and it cant be changed or transferred, so you MUST choose wisely. [Read more…]

Google loves well designed web pages

I have recently come to the conclusion that Google really really likes well designed websites. We have a client at work who’s webiste we market online. Over the last couple of weeks we made a variety of changes to the website code. Our aim was to analyse the site, identify elements in the code that could be holding the site back in the search engine results, and rectify the problems. [Read more…]

Embedded match on Google Adwords

With your adwords campaign its possible to get excellent results when using proper keyword matching. Google offer the options of Broad Match, Phrase Match, Exact Match and Negative Match when setting up your key words and phrases for your online advertising campaign. By effectively using these features, its possible to create what is referred to as an Embedded Match.

[Read more…]

Google pagerank update at the end of 2008

It seems that Google has indeed increased the frequency in its PageRank updates. I have seen a definite change on sites that I am working with. Quite a few of the sites suddenly went up one point, and upon investigating a bit, (thanks Search Engine Journal) it seems I am not the only one. [Read more…]

Why your website might never be first on google msn or yahoo

Some websites really have a tough time getting ranked well on Google / Yahoo / MSN, most of the time its because they are not specific in choosing what keywords they want to be number one for, and then optimizing their site and pages accordingly. Well thats the way I see it anyway.

From my experience, I feel each page on a site can and should be optimized for a specific and different target key-phrase, in order to cover a wide range of related key words and phrases. A big mistake that people tend to make is that they concentrate on only optimizing their home page, and also try to cover ever conceivable keyword combination. Unfortunately the website usually then has a problem ranking well for any of the keywords, and doesn’t get much search engine traffic. [Read more…]

Survival of the fittest website

If you had to take a look at the top website listings in Google, Yahoo and MSN, on average its the ‘fittest’ that appear at the top. When someone refers to fitness you normally think of gym, regular exercise, health food, well toned bodies, etc. Having a well toned body and being fit normally involves time, energy and a lot of hard work, and the same is with a good ranking website. The problem with a large percentage of people who want a better body, as well as with website owners, is that everyone wants a quick fix. Everyone wants the end result yesterday already, with the least amount of work, at little or no expense, and they want it to last forever! Well thats not likely to happen anytime soon! [Read more…]

Harness the power of Google Alerts for web marketing

Google alerts is a great service from Google that can be used in a variety of ways to promote your own website.

What actually happens with google alerts, is that you input a key phrase that you are interested in, every time google finds new web pages relating to that phrase, you get an email, with the address of the websites. Simply put, Its an email alert that google has found another page related to your key phrase that you chose in the google alerts control panel. [Read more…]

Dont submit your site to thousands of search engines

Most of our clients are SMME, we deal directly with the owners of the company, and get to know them on a personal level. Unfortunately, every time I talk to clients about website maketing, they all ask about getting listed on so called ‘thousands’ of search engines. It seems that almost all of them have at some point in time received some spam email promising their site on thousands of search engines within 24 hours or a similar type offer. Worse still are the ones who have been ‘educated’ by friends and / or family, who think they know what they are talking about. Most of these guys have all been brainwashed by people and companies wanting to make a quick buck. [Read more…]