Google loves well designed web pages

I have recently come to the conclusion that Google really really likes well designed websites. We have a client at work who’s webiste we market online. Over the last couple of weeks we made a variety of changes to the website code. Our aim was to analyse the site, identify elements in the code that could be holding the site back in the search engine results, and rectify the problems.

We began by cleaning up the coding on the website. A couple of years of subtle changes, tweaks, script changes etc had taken its toll, and due to laziness or bad workmanship, the code was splattered with snippets of left over code.

We cleaned up the code, removed all unnecessary coding, made sure the site validated as valid xhtml and css on W3C and streamlined the site. We wanted to also reduce the number of http requests to the server, so we combined images and used hotspots on the images to link to pages. The load time difference after changing the images was not noticable, and the file sizes were similar, but the http requests was cut in half.

We created a favicon image for the site, our reasoning was that we didnt want any errors when loading the site, and Google has the option of showing search results witht the icons of the sites displayed.

We combined all the javascripts in the site into one external javascript file, and moved the script to the base of the html.

We optimized all the remaining images on the website, making them faster to load, and streamlined the text, optimizing it for the target key phrase.

The good news is that in a two week period, the site jumped from page 3 position 6 on Google, to Page 1 position 10. Obviously the ranking is changing all the time, as Google re-crawls each page in the top pages and re-shuffles the sites, but hopefully the site will carry on up the charts.

The main changes to the site allowed it to load in half the original time, with fewer requests, and more valid and streamlined code. Score!

  • http://www.profitablesistas.com Deb George

    Very nice post. I’ve been thinking about that for a long time. Thanks a bunch.

  • http://www.yourprofitcentre.com Your Profit Centre

    Yes google have a number of criteria for a good website. It’s best to do things naturally.

  • http://www.simplycast.com Michael

    Very true. Many people forget that kind of thing.

  • http://www.brendabunney.com Brenda Bunney

    I am not a computer guru, and I am not familiar with http code either, but I did understand what you were saying.

    Great job and thank you for sharing. I’ll have to return for more helpful information.

  • http://www.success-from-home-guide.com Tim Mershon

    Awesome Stuff. Keep up the good work.Funny i found this post today. I had just read an article on entrepeneur.com that was very similar. Gone are the days of Wow factor websites. People want info and userability.

    Good Stuff

  • http://NicheRichMarketing.com Chad

    That’s why they make advertisers jump through so many hoops. It’s all about controlling the quality of what’s on the ‘Net. They have to take a strong stance because a great many site visitors begin the day with Google. Even when they know the URL of the site they want to visit, they don’t always use the address bar (for some reason) – they type it into Google’s search bar. I find that strange, but hey it’s the world we live in.

    ~Chad
    Founder, NicheRichMarketing.com

  • http://indiaretailer.blogspot.com Indian Retailer

    it does help having good site design not only in terms of the code but aesthetics as well..I agree and we have seen it happen..

  • http://longtermwealth.biz/moneyblog Tony Rawlings

    Found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later, great ideas and have bookmarked your site. Always looking for ideas to help market my sites. Have just used WRC to check a couple of my sites and got the WRC logos on them. They don’t like blogs though. Real messy.

  • http://www.homesofarlingtonvirginia.com Arlington VA Homes

    Great post and insights. I really want to thank you for taking the time to put this together.

  • http://halfdaykarl.com/ Karl Christen

    Ah that explains allot about one of my sites. I’ve wondered why my ranking kept falling, I’ll look into the code issue right away. Thank You.

  • http://blog.georgerushby.com Linux Installing

    Once again a great post! You post have helped me in a market which I really didn’t understand, but am slowly getting the hang of it.

    I have reworked my blog, so lets see what Google thinks!

  • http://www.indianrapunzels.com subimal

    Nice tips and I must apply them to my site. As far my knowledge goes google loves periodic updates also for a site to rank better along with the good design. And moreover google prefer domains expiring at least after 2 to 3 years and within a year. it shows the commitment & longevity of a website which also count. Thanks

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  • http://askdanjohnson.com/ Dan Johnson

    Francois, thanks for posting this. It’s a reminder that sites need to be updated and SEO’d on a regular basis just to keep up with all the changes that google keeps making.
    Enjoyed you post.

  • http://askdanjohnson.com/ Dan Johnson

    Francois, thanks for posting this. It's a reminder that sites need to be updated and SEO'd on a regular basis just to keep up with all the changes that google keeps making.
    Enjoyed you post.

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    Very nice post, please visit my site and mail me if you have suggestions, i need someone that will look at my webpage if its okay.

    succelerator.info

    • danjohnsonblog

      Hey Adam, thanks for the reply and your site looks good. Is this a wordpress.org site? If so I have several plugins that will get you backlinks and such. Let me know.

      Dan

      • adamteece

        yes this is a wordpress site. what do you suggest that i will improve on the
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        • danjohnsonblog

          The appearance looks good. Here’s a blog post that wrote on my favorite plugins that will get you more traffic. Take a look.

          http://askdanjohnson.com/?p=872

  • adamteece

    Very nice post, please visit my site and mail me if you have suggestions, i need someone that will look at my webpage if its okay.

    succelerator.info

  • danjohnsonblog

    Hey Adam, thanks for the reply and your site looks good. Is this a wordpress.org site? If so I have several plugins that will get you backlinks and such. Let me know.

    Dan

  • adamteece

    yes this is a wordpress site. what do you suggest that i will improve on the
    site?

  • danjohnsonblog

    The appearance looks good. Here's a blog post that wrote on my favorite plugins that will get you more traffic. Take a look.

    http://askdanjohnson.com/?p=872

  • http://www.laidler.co.uk/ Raju

    Undoubtedly google is the best search engine. They all time try to dominate their reign. So they deserve praise for this.

  • http://www.laidler.co.uk/ Raju

    Undoubtedly google is the best search engine. They all time try to dominate their reign. So they deserve praise for this.

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  • http://twitter.com/simplewebconsul Fernando Martinez

    This is very true. Google, like everyone else or at least they should, follow standards.

  • http://twitter.com/simplewebconsul Fernando Martinez

    This is very true. Google, like everyone else or at least they should, follow standards.

  • http://www.kpo.com KPO Services

    I completely agree with many of the points that has been raised in this article. Kudos for posting such a useful blog! Google loves A well designed website looks fresh, appealing and will be easy to use. There has been a revolution in well designed websites – cramped pages bursting to the seams with unreadably small text is out! now the clean and fresh look is in . this is the so called “web 2.0″ look, which we have also adopted.

  • http://www.openaccessmarketing.com Inbound Call Centers

    Excellent points! Having a website designed in the correct way means it is accessible and usable as well as being search engine ready. Good website design can apply to your site if it is new or if you feel that it needs a new design. Sadly many websites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason it is considered important to design individual sub-pages for some of the issues your website addresses. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

  • http://www.kpo.com KPO Services

    I completely agree with many of the points that has been raised in this article. Kudos for posting such a useful blog! Google loves A well designed website looks fresh, appealing and will be easy to use. There has been a revolution in well designed websites – cramped pages bursting to the seams with unreadably small text is out! now the clean and fresh look is in . this is the so called “web 2.0″ look, which we have also adopted.

  • http://www.openaccessmarketing.com Inbound Call Centers

    Excellent points! Having a website designed in the correct way means it is accessible and usable as well as being search engine ready. Good website design can apply to your site if it is new or if you feel that it needs a new design. Sadly many websites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason it is considered important to design individual sub-pages for some of the issues your website addresses. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

  • Gun

    Today good designer is very important role play in a company. Because if designing part of website is good and easily interfere with user then more users are attracted and attached with organisation.

  • Gun

    Today good designer is very important role play in a company. Because if designing part of website is good and easily interfere with user then more users are attracted and attached with organisation.

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  • ASP .NET DESINGER

    Yes absuletly correct. Google is one of the web site which is used more as compare to the others websites .Today, all the market is catured by google and also many facilties provided. In google, all the webpages and websites are well designed and this reason market is used google. This features is try to more attractive in ASP .NET. Many desingers are use ASP .NET and good design web pages and web sites.

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